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Volitional science is a fresh approach to understanding human value, choice, and progress. What emerges from the book is a compelling case: true civilizational advancement springs from the fertile soil of entrepreneurship, freedom, markets, voluntary transactions, and private property… In weaving these threads, Deming and Hamel’s work isn’t just theoretical; it’s a blueprint for action.”

– Hunter Hastings, Author and Host of The Value Creators Podcast